Building BizCast NH took the Cardinal and BNH teams nearly a year. Could we have started recording sooner? Absolutely? Would it have been as well planned and sounded as good as it does today? Absolutely not.
There are a few things to consider when starting a podcast. Clearly if you’re thinking about doing it, you already have a topic in mind. Think long term though; is their enough content, guests or even interest to provide content indefinitely (sure it may sunset some day but lets not think that way today!) and more importantly do you have the bandwidth to keep it going long term?
Podcasts take time. Not only to record the actual content but to plan the episode, find guests if you’re going to have them, edit to a final product, create social, etc.
In this episode of the Cardinal Corner we mentioned a few tips. Here they are:
Find someone who knows a heck of a lot more about podcast production than you do.
Reach out to the people who host some of your favorite podcasts. Being that they’ve been through the process before, they’ll probably be willing give you few minutes of their time and a few tips or resources.
Start with some free startup guides available online.
Look no further. The Castos Checklist is a great start. Though we didn’t follow the guide every step of the way it provided a great foundation and things to think about as we moved forward in planning. If you’re looking at a particular hosting platform (we use Podbean) they’ll probably have content available already.
Make sure that its something people will actually listen to – and that there’s enough content to go as long as you’d like.
Anyone can spew anything into a microphone, that much is evident by many of the two million plus podcasts out there. In defining your show and the topic(s) you’ll cover, consider your company branding if its a podcast through your business, or your personal brand – who you are and how you want to be portrayed. Start right away by making notes of podcast topics or guests to build your pipeline too.
And make sure it sounds amazing!
Not everyone will have the desire or the funds to start off recording and editing in a studio. In fact many great podcasts record in something as simple as a home office, bedroom, or even a homemade podcast recording booth. If you’re not familiar with recording and editing equipment and software, this part can be a tad scary, but with all of the resources online and your goals in mind, you’ll be able to find the right setup for you. It always help to have the right podcast partner too – especially if they’re tech savy. Splitting the duties of editing and show production can be a great way to not get overwhelmed by all of the elements of recording a successful podcast.
Don’t hesitate to reach out to us to learn more about our experience building BizCast NH.
